Min was created with the purpose of reflecting on a more minimalist lifestyle and conscious fashion. We took everything that was not essential, to focus on processes, choices of certified natural raw materials, constructions and finishes.
Whatever its use, Min brings a relaxed sophistication, valuing a more conscious consumption behavior. We hope you enjoy the news and we are always here, in search of the essentials.
Who is Paulo Luz, founder of Min?
Paulo Luz was born on a farm in Rio de Janeiro, and loves to mix design, art, photography and love for nature. With a degree in graphic design, he consolidated himself in the fashion market as a stylist and photographer, collaborating with renowned brands such as Richards and Lenny Niemeyer. In 2007 he won the award for best fashion show at Fashion Rio. But it was in 2017 after a specialization in London, where he improved his knowledge in sustainable fashion, Paulo launched Min's first collection, consolidating the brand in the national market. Today Paulo continues as Creative Director of the brand.
"We know that having a 100% sustainable brand is still a utopia, but if we think about the main design choices, the longevity of the product, the maximum use of raw materials, the concept of local labor and transparency and professional ethics, we will already be on a good path."
